Join the #AlzInColor conversation.
QUESTION 1 OF 5
Did you know that the first signs of Alzheimer’s—such as beta-amyloid plaque—can begin forming in the brain up to 20 years before memory loss appears?
Yes
No
I'm not sure
Your answer
Inputted Answer Here
Correct
Incorrect
Why it matters
Most people are unaware that Alzheimer’s begins decades before memory loss. Understanding the early timeline is one of the most important steps in taking brain health seriously.
If you answered “No” or “Not Sure”
You’re not alone—this is new information for many people. Now that you know, early awareness becomes a powerful tool.
QUESTION 2 OF 5
If brain changes can start decades before symptoms, when do you think is the right time to talk with your doctor about brain health?
Only after memory problems appear
In your 60s
In midlife (40s–50s)
As early as possible
Your answer
Inputted Answer Here
Correct
Incorrect
Why it matters
Because brain changes can start 10–25 years early, waiting until symptoms appear may be too late to take meaningful action. Early conversations help track your cognitive baseline and catch concerns sooner.
QUESTION 3 OF 5
Which of the following everyday habits can help support long-term brain health?
(Select all that apply)
Regular physical activity
Managing stress
Staying socially connected
Eating nutritious foods
Waiting until symptoms appear before taking action
Your answer
Inputted Answer Here
Correct
Incorrect
Why it matters
Daily choices influence brain health. Movement, food, sleep, connection, and stress all play a role. Acting now can strengthen your brain for years to come.
If you selected “Waiting until symptoms appear”
That’s a common belief—but early awareness is key.
QUESTION 4 OF 5
Forgetfulness is always a normal part of aging and never a sign of early brain changes.
True
False
Your answer
Inputted Answer Here
Correct
Incorrect
Why it matters
Some changes are normal, but others can be early signs of something more. Knowing the difference helps start important conversations sooner rather than later.
QUESTION 5 OF 5
If early brain changes are silent and invisible, what do you think is the most important first step to protect your brain health?
Ignoring it until symptoms appear
Starting conversations with your primary care doctor
Avoiding discussions about memory
Relying on family to notice changes first
Your answer
Inputted Answer Here
Correct
Incorrect
Why it matters
Your doctor can help monitor memory, mood, sleep, medical conditions, and lifestyle factors that affect brain health. Reducing the risks starts with knowing your baseline—and speaking up.
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You got 3 out of 5 correct
You’re on your way. You’ve learned key facts that can help you protect your brain health now and in the future. Now help us spread awareness.
Stay tuned for the official launch AlzInColor and our full resource library on January 26th.
AlzInColor is a campaign that elevates brain health conversations across Black and Latino communities. While Alzheimer's doesn't see color, Black and Latino families face unique challenges and deserve the full spectrum of support.
Through our resource library, authentic storytelling, and webinars, we help families normalize brain health conversations, recognize early warning signs, pursue timely testing, and face memory-related conditions with proven tools and community strength.
AlzInColor is also raising a collective voice for systems-level change—laying the groundwork for advocacy around equitable care and culturally responsive support. We’re raising the volume for change.
40% Disproportionate Impact on Black and Latino Communities
By 2030, nearly 40% of Americans living with Alzheimer’s Disease will be Black or Latino.
2x Higher Risk for Black Americans
Black Americans are twice as likely to develop Alzheimer’s disease compared to white Americans, yet face significant barriers to diagnosis and care.
1.5x Higher Risk for Latinos
Latinos are 1.5 times more likely to develop Alzheimer’s or another form of dementia than white Americans and often face unique cultural and language barriers to accessing support and care.
Build a Brain-Healthy Lifestyle
Up to 45% of dementia cases, including Alzheimer’s, may be reduced or delayed by addressing modifiable risk factors—many linked to daily habits, lifestyle, and overall health choices.
Don’t Wait for the Signs
Amyloid buildup in the brain—which can cause memory and thinking issues over time—can start up to 20 years before symptoms of Alzheimer's disease appear, highlighting the importance of regular brain health monitoring.
Breaking the Silence
Open conversations about brain health and Alzheimer’s in communities of color reduce stigma and help families get support sooner. We're here to help start those conversations.
Community-Centered Support
Our families deserve resources that reflect our lived experiences, honor our cultures, and offer the full spectrum of support needed to navigate brain health and Alzheimer’s with dignity.
